Determining the value of an optometry practice is one of the most common and difficult questions asked. Listen to Dr. Jerry Hayes and Dr. Jerry Eisenstatt provide helpful information and guidance on this important topic.

Listen here: Determining the Value of a Practice

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The Hayes Center for Practice Excellence is pleased to present its inaugural podcast! Join noted practice management expert and Hayes Center founder, Dr. Jerry Hayes, as he provides his expertise and important information useful to optometry students and graduates.

In this podcast, you’ll hear Dr. Jerry Eisenstatt, Director of The Hayes Center, interviewing Dr. Hayes about questions young ODs should ask older ODs before joining a practice.

Visit The Hayes Center website for future podcasts on dynamic topics applicable to 21st century practitioners of optometry.

Listen here: HPCE Inaugural Podcast

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Dr. Gerald Eisenstatt was named Director of the Hayes Center for Practice Excellence (HCPE) at Southern College of Optometry (SCO) in Memphis, effective September 1, 2011.

The Hayes Center for Practice Excellence was founded in 2005 by 1973 SCO graduate, Dr. Jerry Hayes, and his wife, Cris Hayes. With matching funds provided by SCO’s Board of Trustees, the Hayes Center became a reality as one of the first centers to focus on teaching independent optometrists business principles applicable for their practice, including strategic planning, budgeting and increasing profitability.

Dr. Eisenstatt is a 1984 SCO graduate who joined the faculty in 1999. A successful private practitioner in Memphis, he will complete his Masters in Business Administration (MBA) at Christian Brothers University in the fall of 2011.

“Dr. Eisenstatt brings years of private practice knowledge and success in overseeing SCO’s practice management curriculum,” said SCO President Dr. Richard W. Phillips. “His expertise is an important part of teaching our students how to manage the business side of an optometric practice. The Hayes family and I are confident that Dr. Eisenstatt is a natural fit to lead our effort to enhance the stature and involvement of the Hayes Center at SCO and throughout optometry as we emphasize the importance of instilling practice management principles in our graduates.”

In addition to teaching students and recent graduates important optometric business principles, the Hayes Center will also oversee SCO’s Career Counseling and Placement Services initiatives designed to provide valuable resources to students and alumni alike. The Hayes Center additionally offers continuing education and other courses for alumni and recent SCO graduates.

Dr. Eisenstatt is a member of the Practice Management Educators Association, the Association of Schools and Colleges of Optometry’s (ASCO) Practice Management Educators Special Interest Group, the American Optometric Association (AOA), the Tennessee Association of Optometric Physicians (TAOP), and the West Tennessee Optometric Physicians (WTOPS), where he was a past president in the local society.

He has served as a clinical examiner for the National Board of Examination in Optometry in the clinical skills section. He has been published in many optometry journals and has lectured at numerous meetings. Dr. Eisenstatt has also been named the recipient of SCO’s Teacher of the Year award on numerous occasions.

Dr. Eisenstatt may be contacted at geisenst@sco.edu.

In 2005, Dr. Hayes and his wife, Cris, funded the establishment of the Hayes Center for Practice Excellence at SCO. With matching funds committed by SCO’s Board of Trustees, an endowment was created to support the Hayes Center in its mission. One of the first of its kind, the center will focus on teaching independent optometrists how to manage the business side of their practice, strategic planning, budgeting, overhead control and increasing profitability.

The center is serving as a true step forward for the profession, helping to establish that the business of optometry is just as important to the health of the profession and individual practices as the art and science of optometry.

Learn more about the establishment of the Hayes Center (Adobe PDF file; 328KB)

In addition to providing information for the Hayes Center at SCO website, Dr. Hayes also maintains a blog at Red Tray Forums. There he presents a variety of tips and tactics with an eye on practice management principles. Read more at http://community.redtraysaves.com/blog